On 23 October 2026, the Italian Chamber of Commerce in Bulgaria participated in the conference “AI & Well-Being в корпоративния свят”, organised by the Department of Tourism Economics at the University of National and World Economy (UNWE) in Sofia.
The event brought together institutional representatives, professionals and stakeholders from Bulgaria’s tourism sector to explore the role of artificial intelligence and emerging technologies in sustainable tourism development, with a particular focus on employee well-being and service quality.
As a speaker, Anselmo Caporossi, Secretary General of the Chamber, presented the results of the European project Erasmus+ KA2 VR4T – Virtual Reality for Tourism, in which the Chamber is the Bulgarian partner, highlighting how virtual reality can make tourism promotion more innovative, effective and sustainable.
The conference provided a valuable opportunity to exchange best practices and strengthen dialogue among institutions, businesses and academia on innovation and digital transformation in tourism.
Related articles
Read moreCCIB at the National Forum “Skills Panorama 2026” in Panagyurishte
Innovation, vocational education and future skills at the heart of the initiative
Read moreCCIB at the International Conference on Tourism, Innovation and Personalized Services in the Danube Region
Sofia, 9 November 2026 – The Italian Chamber of Commerce in Bulgaria (CCIB) participated in the international conference “Tourism, Innovations and Personalized Services in the Danube Region”, held on 4 November 2026 at the Grand Hotel Millennium Sofia, within…
Read moreCCIB at “Skills Panorama 2026”
The Italian Chamber of Commerce in Bulgaria (CCIB) will participate in the National Forum “Skills Panorama 2026”, taking place on 5 November 2026 at Arena Asarel in Panagyurishte, under the motto “Traditional Professions Meet the Professions of the Future.”