Sofia, 9 November 2026 – The Italian Chamber of Commerce in Bulgaria (CCIB) participated in the international conference “Tourism, Innovations and Personalized Services in the Danube Region”, held on 4 November 2026 at the Grand Hotel Millennium Sofia, within the framework of Priority Area 3 – Culture and Tourism of the European Union Strategy for the Danube Region (EUSDR).
The conference, moderated by Anselmo Caporossi, Director General of CCIB, was opened by Prof. Mariela Modeva, Deputy Minister of Tourism of the Republic of Bulgaria, and brought together institutional representatives, international organizations and industry experts to discuss the role of digital innovation, cultural heritage and personalized services in developing a sustainable and competitive tourism sector.
Participants included representatives of UN Tourism, the Ministry of Tourism of Montenegro, the City of Ruse, the Danube Competence Center and the CPMR Balkan and Black Sea Commission, highlighting the importance of cross-border cooperation for regional development.
During the panel “Smart Danube: Innovation and Personalized Services for a Connected Journey”, Mr. Caporossi presented the results and impact of the European project Erasmus+ VR4T – Virtual Reality for Tourism, co-funded by the European Union.
The project, implemented by CCIB in cooperation with Ugostiteljska škola Opatija (Croatia), Semos Education (North Macedonia), MOPTIL – Mobile Optical Illusions (Greece), Academy of Entrepreneurship – AKEP (Greece), and Inmedia Solutions (Spain), promotes the development of digital skills in the tourism sector through virtual reality technologies and innovative vocational training approaches.
The conference also provided a valuable opportunity for Mr. Caporossi to exchange views with Deputy Minister Modeva on strengthening Italian-Bulgarian cooperation in sustainable tourism, emphasizing the importance of dialogue among institutions, businesses and educational organizations.
Through its participation in international initiatives and the implementation of European projects, the Italian Chamber of Commerce in Bulgaria reaffirms its commitment to promoting innovation, education and cross-border cooperation, contributing to the development of an increasingly digitalized, competitive and sustainable tourism sector.
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