Bulgaria–Italy
Digital Sovereignty for Europe: businesses and institutions discuss Europe’s digital future in Sofia

On 1 October 2026, Sofia hosted “Digital Sovereignty for Europe”, a seminar organised by the Italian Chamber of Commerce in Bulgaria together with Schwarz Digits Bulgaria, in cooperation with Confindustria Bulgaria.

The initiative brought together institutional representatives, businesses and technology experts to discuss one of the most relevant strategic challenges for Europe’s future: strengthening its digital and technological sovereignty while ensuring security, resilience and competitiveness for European businesses.

The discussion focused on data sovereignty and protection, digital infrastructure, cybersecurity and artificial intelligence, with particular attention to the need to develop strong European technological capabilities and reduce strategic dependencies.

Providing a business and technology perspective on these challenges, Michail Petrov, recently appointed CEO of Kaufland Bulgaria and former CEO of Schwarz Digits Bulgaria, highlighted the importance of developing infrastructure and technological solutions capable of strengthening Europe’s digital autonomy and resilience.

The event was attended by H.E. Marcello Apicella, Ambassador of Italy to Bulgaria, together with representatives of ICE – Italian Trade Agency, Confindustria Bulgaria and numerous companies from the Italian business community in Bulgaria.

The morning concluded with a networking session, providing participating companies with an opportunity to exchange perspectives and establish new connections.

The Italian Chamber of Commerce in Bulgaria thanks its partners, institutional representatives and all participating companies and guests for contributing to an important dialogue on the future of Europe’s digital transformation.